ADVT 2337 - Introductio to Advertising
Textbooks: Essentials of Contemporary Advertising (2nd Edition) by William F. Arens, David H. Schaefer, and Michaele Weigold: Published by McGraw-Hill Irwin, 2009. ISBN 978-07-338097-1
ADVT 2337 - Introductio to Advertising
Textbooks: Essentials of Contemporary Advertising (2nd Edition) by William F. Arens, David H. Schaefer, and Michaele Weigold: Published by McGraw-Hill Irwin, 2009. ISBN 978-07-338097-1